Radio Ad

Delicious Portion of Nuddles with Tomato Sauce

About a week ago, we were assigned to write a radio script in a Mass Media Writing course. However, our professor then decided to cancel that assignment. As I am taking an advertising course I have already written a radio script before, not long ago (less than a month ago). It was an ad for a pasta sauce which comes in 4 flavors, Carbonara, Pesto, Napolitano & Blue cheese. It comes in ready jars. For the Napolitano and the Pesto, all you have to do is add 2 spoons of sauce to 2 cups of water until it boils, then add 1 table spoon of row olive oil to it. When it is thick, it can be immediately served. As for the Carbonara & Blue cheese, all you have to do is add 2 spoons of sauce to 2 cups of milk and stir until it is thick and can be served.

Here is what I wrote:

The brand name I chose is “Sciolto”, which is an Italian word meaning easy. I used it, because it indicates that it is easy to prepare.

The promise I made in my ad is that it is natural, meaning that they use fresh ingredients. The support is the sound of someone in the background who is enjoying the smell and taste of the product.

My target is the A class women who do not have time to cook a sauce themselves (because they work or/and have to take care of children), but still want a product with a good quality and healthy.

Background Noises Audio
Music playing in background The new pasta sauce from Italy’s finest fresh ingredients
Sound of nature (leaves) All natural, without artificial components
Sound of someone cooking, stirring Easy to cook, only needing to add water or milk to the sauce and stirring
Sound of someone smelling something Smells delicious…
Sound of someone enjoy the taste of the sauce And tastes even better
Music playing in background, while sounds of people in a restaurant talking in the background For all those pasta lovers, comes in 4 flavors: Pesto, Napolitano, Carabonara and Blue Cheese.

The song that plays through the ad in the background is “La Traviata” by “The Royal Philharmonic Orchestra”


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